Martin is one of the UK's most respected and sought-after media
trainers and crisis management consultant. He brings the expert eye
of a veteran journalist and national newspaper columnist and
broadcaster to bear on a wide range of situations, ranging from how
best to apologise for faulty products (the proverbial mouse in the
can of baked beans) through product and service launches, to
dealing with live and recorded television and radio interviews.
Training
In addition to media training, Martin offers a range of media
seminars and courses, working with some of the UK's top print,
online and broadcast journalists.
Recent clients include: Wolseley, Allied Bakeries, Thomas Pink,
Umbro, Aberdeen Asset Management, Fidelity, Coats and many
others
Below is a headline summary of a half-day media training session
for up to four trainees, using two expert, practising journalist
trainers.
- Discussion - Journalism and Journalists
- Questions that the interviewee needs to ask
- Analysis of the day's stories.
- Practice interviews x 4, customised for the business, crisis,
political event or product launch
- Workshop
- Re-cap of the day
- Report and analytical summary
For more information, and quotes, email martin@martinfdbaker.co.uk
